Privacy Policy

Effective Date: March 2025

Introduction Welcome to c21realestate.com and c21masters.com (collectively, the “Websites”). CENTURY 21 MASTERS (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit and interact with our Websites. By using our services, you agree to the terms of this Privacy Policy.

1. Scope of This Privacy Policy This Privacy Policy applies to our collection, use, disclosure, and other processing of personal information related to:

• Our Websites and mobile applications that display or link to this Privacy Policy.
• Former, current, and prospective clients, brokers, independent agents, real estate professionals, and customers.
• Other individuals who use our services, whose personal information we receive related to the services, or who otherwise interact or communicate with us related to our services or our business.

2. Information We Collect We collect personal information on a voluntary basis. However, if you decline to provide certain mandatory personal information, you may not be able to access certain services or we may be unable to fully respond to your inquiry.

Information We Collect Directly: We collect information that you provide to us when you:

• Create an account or register to use certain services.
• Submit a web form or otherwise contact us.
• Participate in surveys or promotions.
• Register for events that we sponsor.
• Submit information about real estate interests and preferences.

This personal information may include:

• Contact Information and Profile Data: Name, address, email, phone number, and other contact details, as well as demographics and preferences.
• Real Estate and Property Information: Information about past and present property purchases, sales, listings, real estate searches, preferences, financing details, and co-owners.

Information We Collect Automatically: When you use our services, we may collect certain information automatically, such as:

• Usage Data: Details about your interactions with our Websites, including IP addresses, browser types, device information, and pages visited.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance user experience, analyze website traffic, and understand user behavior. You can adjust your browser settings to disable cookies, but some site features may not function properly.

Information We Collect from Third Parties: We may obtain information about you from third-party sources, including:

• Social Networks: If you interact with our services through social media platforms.
• Service Providers: Third-party vendors that provide services on our behalf.
• Public Records: Information from public databases related to real estate transactions.

3. Purposes and Legal Basis for Our Processing We use the collected data to:

• Provide and improve our real estate services.
• Respond to inquiries and communicate with users.
• Comply with legal obligations and protect against fraud.
• Personalize your browsing experience.
• Conduct research and analysis to enhance our services.

Legal Bases for Processing (Applicable in Certain Jurisdictions):

• Performance of Contract: To fulfill our contractual obligations to you.
• Compliance with Laws: To adhere to legal and regulatory requirements.
• Legitimate Interests: To operate and improve our business, including marketing and analytics.
• Consent: Where required by law, we obtain your consent for specific processing activities.

4. Disclosure of Personal Information We may disclose the personal information we collect to third parties, as reasonably necessary for the purposes described above and as otherwise directed or consented to by you, which may include:

• Service Providers: Third-party service providers who use this information to perform services for us, such as hosting providers, auditors, advisors, consultants, and customer service and support providers.
• Subsidiaries and Affiliates: Our subsidiary and affiliated companies (i.e., companies under common ownership, control, or management with us), such as Anywhere Real Estate Inc., Guaranteed Rate Affinity LLC, Anywhere Integrated Services LLC, Anywhere Advisors LLC, Anywhere Insurance Agency, and Anywhere Leads Inc., who may process your personal information in accordance with the principles of this Privacy Notice, including to share relevant news, information, and offers with you. Where required by applicable law, we will obtain your consent to such sharing.
• Third Parties: We may share transaction information about property sales (most of which is also recorded in and publicly available through public records) with certain partners and companies with which we work. These third parties and others they work with may contact you about products and services you may be interested in. We may also disclose your personal information to respond to or carry out your requests, and/or with your consent.
• Business Transfers: As part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing, or restructuring of all or part of our business, bankruptcy, or similar event.
• Legally Required: Where we are required to do so by law or legal process (e.g., to law enforcement, courts, or others, or in response to a subpoena or court order).
• Protect Our Rights: Where we believe it necessary to respond to claims asserted against us, enforce our agreements, prevent fraud, or protect our rights and safety.

5. California Residents’ Rights If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You can request that we delete personal information we have collected from you, subject to certain legal exceptions.
• Right to Opt-Out of Sale: We do not sell personal information. However, if we engage in such activity in the future, you will have the right to opt out.
• Right to Correct Information: You can request correction of inaccurate personal information maintained about you.
• Right to Limit Use of Sensitive Personal Information: If applicable, you can request to limit the processing of sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, contact us at Info@C21FullRealtyServices.com or call (951) 319-2273. We may verify your request by asking for information to confirm your identity. Authorized agents may submit requests on your behalf with proper documentation.

6. Cookies, Tracking, and Analytics Our Websites use cookies and similar tracking technologies to enhance user experience, analyze website traffic, and understand user behavior. You can adjust your browser settings to disable cookies, but some site features may not function properly. We also utilize analytics services to collect information about usage of our services, helping us improve and customize our offerings.

7. Interest-Based Advertising We may work with third-party advertising companies that use cookies and similar technologies to collect information about your interactions with our services and other websites. These companies use this information to display ads that are more relevant to you. You may opt out of targeted advertising through browser settings or industry opt-out programs.

8. Changes to This Policy We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with the updated effective date.

©Century 21 Masters 2025 – NMLS# 241835 Randy Thompson – DRE# 01849354