Company Updates

🚧✨ We’re excited to announce our long-awaited office remodel at 102 Bridge Street in the heart of the Village of Arroyo Grande is now complete! With the building being constructed in 1908, you can only imagine the treasures uncovered during the renovation! 🏚️➡️🏡

The transformation is finally complete, and I couldn’t be prouder. From the cute office door titles for our amazing agents to hidden gems like inspirational quotes and fun surprises around every corner, in homage to our local Rooster Creek, keep an eye out for a few roosters and some sandy beach balls—don’t worry, they don’t make a mess, they’re stickers! 🐓🏖️

Come visit us and check out the new look! 🎉 

Congratulations to our teams ranking the in the top 100 statewide!

Congratulations to our agents ranking the in the top 100 statewide!

His remarkable achievements include receiving accolades such as the Broker/Owner/Manager of the Year award from the Ventura County Coastal Association of Realtors and the NRT National Diversity Award.Notably, Jorge served as the Chair of the Young Professional’s Network in 2013 and was elected to the Ventura County Coastal Association of Realtors (VCCAR) Board, where he held the esteemed position of Board President in 2019. 

Jorge is a member of NAHREP (National Association of Hispanic Real Estate professionals, serving as Chapter President of NAHREP-VC, currently serving on NAHREP’s Corporate Board of Governors Southwest Region. Additionally, he is a Board Member for the esteemed nonprofit Turning Point Foundation.

In his new role as President, Jorge DeLeon will provide strategic guidance and oversee the implementation of C21 Real Estate Alliance’s vision. His unwavering dedication to accountability, exceptional goal articulation, and translation of goals into effective operational strategies will undoubtedly be an invaluable asset to the growth and success of C21 Real Estate Alliance.

“Jorge DeLeon’s promotion to President is a testament to his exceptional leadership qualities and unwavering commitment to excellence,” said Orhan Tolu, CEO of C21 Real Estate Alliance. “Throughout his distinguished career, Jorge has consistently demonstrated exceptional vision, strategic thinking, and a keen attention to detail. His ability to inspire and empower teams, coupled with his deep industry knowledge, positions him perfectly for success in this new role. We are confident that Jorge will excel as President and continue to drive our company’s growth and achievements.”

“As I step into the role of President of Century 21 Real Estate Alliance, alongside Orhan Tolu, I am honored to join forces with a visionary leader who shares my fundamental values and vision,” says Jorge DeLeon. “Together, we are dedicated to empowering our exceptional real estate agents in delivering unparalleled value to our clients. With a united commitment, we will lead our company into a future of growth and success, fueled by a passion for excellence and a relentless drive to exceed expectations.”

Chris Melamed, has been promoted to the position of VP of Executive Operations & Administration for CENTURY 21 Real Estate Alliance.

Having served as the Branch Manager for C21 Everest- Westlake Village, Chris Melamed has consistently demonstrated exceptional leadership skills, fostering a culture of excellence within the branch.

In her new role as VP of Executive Operations and Administration, Chris Melamed will assume broader responsibilities companywide, overseeing various operational and administrative functions within Century 21 Real Estate Alliance Group. Her strategic thinking, unwavering commitment, meticulous approach, and ability to streamline processes will contribute to the continued efficacy of CENTURY 21 Real Estate Alliance’s operations statewide.

We are delighted to recognize Chris’ unwavering commitment and remarkable impact on our company’s growth and success.

CENTURY 21 REAL ESTATE ALLIANCE GROUP NAMED: 2023 real trends game changer with 296% Growth. Thank you to all of the Agents: we would not be here without you. To all the Managers and Staff that serve our agents relentlessly to help them achieve these amazing numbers. This award is all of ours. Thank you Real Trends for honoring us and recognizing our achievement.

Moving can be a stressful and overwhelming experience, especially when moving across the country. However, with the right preparation and guidance, the process can be made smoother and more manageable. In this article, we will share 10 tips for a successful cross country move, including the importance of finding a relocation agent at your destination location, who should be an agent from CENTURY 21 Real Estate Alliance Group.

Start Planning Early

One of the most important tips for a successful cross country move is to start planning early. Begin the process at least 2-3 months in advance. This will allow you enough time to create a moving checklist, research moving companies, and make any necessary arrangements.

Declutter Your Home

Moving across the country is an excellent opportunity to get rid of unwanted items. Before you begin packing, go through all your belongings and decide what to keep, donate, or sell. This will make your move more cost-effective and save you time and energy.

Create a Moving Budget

Moving can be expensive. To avoid overspending, create a moving budget. This will help you keep track of your expenses and prioritize your moving needs.

Hire a Professional Moving Company

Moving across the country is a complex process that requires expertise and experience. Consider hiring a professional moving company to handle the heavy lifting and transportation of your belongings. Do your research and choose a reputable and licensed moving company.

Pack Smartly

Packing your belongings correctly is essential to ensure their safety during transport. Use appropriate packing materials such as boxes, bubble wrap, and packing tape. Make sure to label boxes with their contents and room destination.

Label Your Boxes

Labeling your boxes will help you keep track of your belongings and make unpacking easier. Be specific when labeling, and indicate the room destination for each box.

Keep Your Valuables Safe

Keep your valuable items, such as jewelry, important documents, and electronics, with you during the move. This will ensure their safety and give you peace of mind.

Notify Important Parties of Your Move

Notify important parties of your move, such as your utility providers, bank, and insurance company. This will ensure that your services are not disrupted, and you receive any necessary updates.

Find a Reliable Relocation Agent at Your Destination

Finding a reliable relocation agent at your destination location can make your move more manageable. They can help you with finding a new home, arranging transportation, and settling into your new location. Do your research and choose an agent with experience and knowledge of the area.

Choose an Agent from CENTURY 21 Real Estate Alliance Group

When choosing a relocation agent, consider an agent from CENTURY 21 Real Estate Alliance Group. Their agents have the expertise and experience to help you find your dream home and make your move stress-free. They offer personalized services tailored to your needs and can guide you through every step of the process.

In conclusion, moving across the country can be a challenging process, but with proper planning and guidance, it can be made smoother and more manageable. Follow these ten tips, including finding a reliable relocation agent at your destination location, who should be an agent from CENTURY 21 Real Estate Alliance Group, to ensure a successful cross country move.

As a consistent top-producer and longtime veteran with the Century 21® brand, she has a profound understanding of the company values and industry-leading standards. 

“C21 REA Group is one of the fastest growing real estate franchises and is the #1 Century 21® in California! We are confident in Vendy’s dedication to driving and leading our company’s strategic growth, expanding of our markets and her commitment to creating and delivering extraordinary experience to our agents, teams and clients,” said Orhan Tolu, CEO of Century 21 Real Estate Alliance Group. 

Prior to taking this position, Vendy served in multiple roles as the Director of Marketing, the Corporate Trainer as well as a Team Leader. With an MBA in Marketing, Vendy is best known for her creative marketing content with a special focus on using strategic marketing to develop and implement growth strategies. 

Vendy is also active in serving local real estate associations, volunteering at schools, and supporting diversity in our community. In her leisure time, she enjoys traveling, photography and fine foods. 

About CENTURY 21 Real Estate Alliance Group 

  
CENTURY 21 Real Estate Alliance Group is an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC (century21.com), franchisor of the iconic CENTURY 21^® brand. Century 21 Real Estate LLC is comprised of approximately 14,000 independently owned and operated franchised broker offices in 85 countries and territories worldwide with about 150,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are c21realestate.com, century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com. 

^©2023 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. 

CENTURY 21 Real Estate Alliance Group CEO Shares Secret to Growth Through Mergers and Acquisitions  

These are the 3 fundamental principles Orhan Tolu followed to remake the California real estate world. As previously published in Inman, April 2023. Written by Ken Gleason.  

In 2008 — on the very day the banks went down — real estate broker Orhan Tolu bought out his partners and began to build something extraordinary. At the time, he had 12 affiliated agents and was facing the potential collapse of the industry. Today, his CENTURY 21 Real Estate Alliance Group has almost 2000 full and part-time affiliated agents and continues to expand. 

Talk about defying mediocrity. 

So how did he do it? Obviously, through mergers and acquisitions, but how!? Throughout his climb, Orhan stayed true to three fundamental principles: 

Seize opportunities, especially in a downturn. 

Culture is critical. 

Have a powerful ally like the CENTURY 21® brand by your side. 

1. Seize opportunities 

When the bubble burst in 2008, Orhan knew other brokerages would be struggling and looking to merge or sell. And he knew the prices would be right. He seized the opportunity and added four offices and twenty agents. Between 2010-2016, he added 14 more offices. Over the years, he worked closely with the CENTURY 21 brand to continue looking for opportunities — and with the reputation he built, opportunities started looking for him. CENTURY 21 Hometown Realty in San Luis Obispo and Northern Santa Barbara Counties. CENTURY 21 Peak in Los Angeles County. CENTURY 21 Everest in Santa Barbara and Ventura Counties. The list of mergers and acquisitions continues to grow today. 

2. Focus on culture 

Every community has a culture, and so does every office. Orhan instinctively understands the importance of both. The Bay area is one of the most culturally diverse markets, so it made sense to recruit agents who were a cultural fit with their community. By 2010, Orhan’s affiliated agents could support clients in 20 different languages. Today, that number is over 40. 

Orhan also understands the importance of office culture and goes to great lengths to make sure each new addition is a good fit. Before he makes an offer, he always goes for a visit. Has lunch with the owner. Gets a feel for the place. And if it doesn’t feel right, it doesn’t happen. 

Of course, once the deal is done, the real work begins. Orhan’s team has mastered the art of culture blending — bringing in the resources and providing learning opportunities their new agents need, helping them reach their potential and even blossom into stars. 

3. Work with a powerful brand 

Orhan is proud to be a part of “the most recognized and most respected brand in the real estate industry,” and would be the first to tell you that none of this would have been possible without the enormous resources and support of the CENTURY 21® brand. The brand’s Franchise Sales team helps identify potential partners. They help analyze each deal. They help with the process on almost every deal. They help with the transitions and guide through the onboarding process. Perhaps most importantly, they provide the experience and expertise to help Orhan, and others like him, achieve their dreams. 

“At the CENTURY 21® brand, we understand the unique opportunity for growth available to brokers through Mergers & Acquisitions — especially during a challenging market,” says Greg Sexton, Chief Operating Officer, Century 21 Real Estate LLC. “But we also recognize that the process can be fraught with unique challenges and obstacles. Our team is focused on providing the resources, support and guidance to help CENTURY 21 affiliated brokers identify the right opportunities for their particular situation and make the journey to growth one that is seamless and delivers on their goals.” 

When Orhan took over his office in 2008, they were the smallest CENTURY 21 franchised office in the Bay area. In one year, they were the largest in Northern California. This year, they should become the biggest in the entire state. And once they do, Orhan has his eyes on the whole country. We won’t be surprised when it happens. 

If you are in the market for a new home, looking to sell your current property, or just interested in the real estate market, CENTURY 21 Real Estate Alliance Group (C21realestate.com) is the team you want on your side. Their expertise and experience, combined with the resources and reach of their expanded network, make them the go-to brokerage for all your real estate needs.  

About CENTURY 21 Real Estate Alliance Group 

 
CENTURY 21 Real Estate Alliance Group is an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC (century21.com), franchisor of the iconic CENTURY 21^® brand. Century 21 Real Estate LLC is comprised of approximately 14,000 independently owned and operated franchised broker offices in 85 countries and territories worldwide with about 150,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are c21realestate.com, century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com. 

^©2023 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.