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century 21

HEARTFELT THANKS FOR A GREAT 2018!

HEARTFELT THANKS FOR A GREAT 2018!

As the hustle, bustle and chaotic pace of the holidays continues, we want to just take a moment to stop and express our heartfelt gratitude and reflect on what you, our treasured customers and Hometown Realty Team mean to us!

TO OUR CUSTOMERS

Here at C21 Hometown Realty, it is our privilege to help you make one of the most important decisions you will make. It’s not just about a property or a house, it’s about helping you find a home where we hope your family builds wonderful, lifelong memories filled with love, laughter and joy! Thank you for trusting us and we value not only your business, but the many cherished friendships we have made along the way.

TO OUR HOMETOWN REALTY TEAM

C21 Hometown Realty is truly blessed to have the hardest working, most caring real estate professionals on the Central Coast!  We want to say “thank you” for going above and beyond and taking extra special care of our valued customers whom we can now call friends.  You are the heart and soul of our team and we treasure each of you as part of our Hometown Realty family!  Thank you for your unwavering professionalism and dedication, you continue to inspire us.

2018 HIGHLIGHTS

It’s hard to believe it’s time to say goodbye to 2018, but we are so THANKFUL for a great year!  Here are just some of the highlights:

  • C21 Corporate Rebranding – new contemporary update of the C21 Brand to assure customer relevance for upcoming generations.
  • Zillow Partnership – strategic alliance of market powerhouses, Zillow and C21 Hometown Realty, providing an incomparable competitive edge to agents and customers.
  • Cartus Relocation Program – closed double the amount of transactions.
  • In-House Realty/Quicken Loans – large increase in traffic and customer leads.
  • Touchpoint In-House Marketing Agency – increased traffic and development of website, social media, digital media and individual agent consulting.

Happy holidays  and we look forward to a tremendous 2019!

Hakkında CENTURY 21 Hometown Realty – Hometown Realty is the leading real estate firm on the central coast of California with offices spanning Santa Barbara County and San Luis Obispo county offering expert agents and convenient locations

TRUE AMERICANA MEANS BIG BUSINESS FOR CENTRAL COAST

It’s Mid-State Fair time here on the Central Coast! A timeless tradition of true Americana, celebrating our heritage of agriculture, arts, crafts, competitions and show-stopping entertainment. Bright lights, carnival rides, fair food, exhibits and top-name entertainers were just some of the reasons that a record-breaking 430,000 guests made the trek to Paso Robles in 2017.

If the entertainment line-up is a top indicator for guest attendance, 2018 will be on track to deliver large Fair audiences once again. The free concert stage is hosting well-known artists such as Crystal Gayle, Monte Mills, Kris Kristofferson, Bear Market Riot, Big Bad Voodoo Daddy and newer artists For King & Country and recent winner of The Voice, Cassadee Pope. The main stage will light up each night with stars such as Florida Georgia Line, Pitbull, Demi Lovato, Gabriel Iglesias, ZZ Top, Tim McGraw with Faith Hill and Luke Bryan.

In addition to the draw of America’s top entertainers, Mid-State Fair offers great family entertainment with Livestock Competitions, Horse Shows, Petting Zoo, Country Finals Rodeo, Robotics for Kids, Tractor Races, Youth Performances and a newly revamped Carnival. The Mid-State Fair offers great entertainment value for the low admission price of $8-$12. If you will be attending multiple days, the Season Pass is the way to go, just $30 for children 6-12 and $60 for Adults offering admission everyday to the fairgrounds.

Not only do Central Coast residents flock to this event but it attracts huge crowds from all around the state. That means big dollars and big business for the area, especially Paso Robles. Hotels, motels and restaurants feel the biggest impact but even retail stores benefit from the tens of millions of dollars the Mid-State Fair brings to the community each year.

CENTURY 21 Hometown Ventures Ranks as One of Nation’s Top-Producing Brokerage Firms in RISMedia’s Power Broker Report

CENTURY 21 Hometown Ventures Ranks as One of Nation’s Top-Producing Brokerage Firms in RISMedia’s Power Broker Report

(RISMedia-Norwalk, CT)— With the record books now closed for 2013, Power Brokers are pleased to weigh in on the real estate market’s second solid year of recovery. In 2013, brokers across the country paid witness to many key indicators of the housing market’s gradual return to normal, heading toward a balance that we haven’t seen since before the boom years.

This welcome balance is reflected in the statistics generated by RISMedia’s 26th Annual Power Broker Survey, the real estate industry’s preeminent report ranking the nation’s top real estate firms. According to survey results, this year’s more than 1,000 responding brokers reported a collective $896,865,166,104 in sales volume for 2013 and a total of 3,165,310 closed transactions—that’s an increase of more than $125 billion in sales volume and more than 175,000 transactions over 2012.

Each April, RISMedia highlights the Top 500 of these firms in its annual Power Broker Survey. Included in this year’s report, CENTURY 21 Hometown Ventures, headquartered in Arroyo Grande, CA, ranked number 458 with 1,597 transaction sides closed last year and a total sales volume of $540,221,316.

Now in its 26th year, the Power Broker Survey has long honored the incredible business feats of remarkable real estate leaders—and brokerage firms—who continue to shape our industry.

RISMedia President & CEO John Featherston congratulated CENTURY 21 Hometown Ventures for their prestigious ranking in this year’s survey. “The firms represented are the nation’s most elite brokerage firms serving literally millions of consumers with their real estate needs,” Featherston said. “2013 was a turnaround year for real estate firms across the country, as consumer confidence in housing returned and buyers flooded back into the marketplace. But there are many challenges ahead for brokers and agents, from low inventory to lingering economic uncertainty. Discerning real estate consumers will look to proven real estate professionals to help guide them toward the best decision. Being included in the Power Broker Report validates your firm’s reputation as a trusted resource for today’s homebuyers and sellers.”

RISMedia’s Annual Power Broker Report ranks firms by closed transactions and sales volume for 2013. The Top 500 rankings appear in the April 2014 issue of Real Estate magazine and online at rismedia.com. The complete ranking of all firms that meet the criteria will be available in the 2014 Power Broker Report publication, available both digitally and in print this summer.

RISMedia’s 26th Annual Power Broker Report & Survey is based on results garnered from a survey distributed via

Century 21 takes over YOUTUBE.COM

I am thrilled to tell you that tomorrow, Thursday, March 27th, CENTURY 21® will take-over the YouTube home page. The most recognized real estate brand with the most visited real estate franchise web site will be the first real estate advertiser to ever take over the YouTube home page. CENTURY 21 will OWN YouTube for the entire day. We will invite the expected audience of 27+ million consumers to fall in puppy love with the home of their dreams, and we’ll offer them a connection with CENTURY 21 agents and offices around the nation.

 

Why now? Because NOW, just as we move into the spring selling season, is the time Google expects more real estate searches than on any other day. This YouTube takeover is a great way to capitalize on all that search traffic for the benefit of you, our CENTURY 21 agents! It is also a great way to kick off the spring selling season.

 

Here’s a preview of what you can expect:

Puppylove

 

 

 

 

 

Make sure to tell your customers, your prospects and everyone in your sphere to visit YouTube.com tomorrow!

 

Bev Thorne

Chief Marketing Officer

Century 21 Real Estate LLC

 

Century 21 is Most Recognized Brand in Real Estate Industry

BrandLogoC21

 

Survey Shows CENTURY 21 Is Most Recognized Brand in Real Estate Industry

MADISON, N.J. 02-12-2014 —

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, commissioned an independent real estate brand survey that found CENTURY 21® to be the most recognized brand name in real estate. According to the 2013 Ad Tracking Study conducted by Millward Brown, CENTURY 21 is the industry leader in brand awareness, a position it has held since 1999.

“Others may make claims, but these survey results from a third-party global market research firm clearly show that CENTURY 21 is yet again the most recognized brand in real estate,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “This brand leadership recognition comes at an exciting time for us, having recently announced that century21.com is the No. 1 “most visited” real estate franchise website and our new agent-focused TV ad campaign has rolled out with the start of the Winter Olympic games.”

“The fact that we have maintained our ranking as the most recognized real estate brand speaks volumes about the System’s independently owned and operated offices and their brokers and agents,” added Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “We are committed to maintaining leadership positioning by leveraging our ‘Smarter. Bolder. Faster.®’ real-time and traditional marketing tactics and campaigns.”

CENTURY 21 advertised in both the 2012 and 2013 Super Bowl® games and will advertise in the 2014 Winter Olympics. Additionally, CENTURY 21 is the official real estate company of the USA Bobsled and Skeleton Federation, as well as both the U.S. Women’s and Men’s Soccer clubs.

The survey results come one week after CENTURY 21 announced that its website – century21.com – was the No. 1 “most visited” real estate franchise website in every month of 2013, according to comScore, Inc. Century21.com held a commanding lead in the number of unique website visitors in 2013, with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next closest national real estate franchise brand.

Millward Brown Study Methodology
*Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Survey was based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%.

The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 (February 4 – February 18, 2013) and Wave 2 (September 30- October 14, 2013).

Hakkında Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 75 countries and territories worldwide with nearly 102,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.

Where do Central Coast Home Buyers Come From

Buyers Shopping for Central Coast Real EstateCentury 21 Hometown has more consumer website traffic (over 600,000 monthly visits) than any other brokerage or franchise website on the Central Coast according to Hitwise. Only Century 21 Hometown partners Realtor.com, Zillow.com, and Trulia.com have more. No other brokerage ranks in the top 10 for the Central Coast DMA, Hitwise reports. The Central Coast DMA or Demographic Market Area is defined as the stretch of the California coastline that includes Ventura County, Santa Barbara County, and San Luis Obsipo County. The image to the left explains where consumers are connected to the internet when they access C21Ev.com for property information. Our ability to attract buyers from beyond the local market area is a key reason why sellers choose to list their home with a Century 21 Hometown agent.

As you might imagine, most buyers for real estate on the Central Coast are local. San Luis Obispo and Arroyo Grande, two of the region’s largest cities account for the most significant amount of consumer traffic. Where it gets interesting is looking at the other cities in the top 10. They include, in order of traffic volume: Bakersfield, Los Angles, Santa Maria, Paso Robles, San Francisco, Atascadero, Paso Robles, and Orcutt.

“I am not surprised at all by these results,” says Century 21 Hometown Realty broker Amy Gallagher. “I review every transaction for the company and I routinely see the buyers coming in from the Central Valley, Bay Area, and Los Angles.” Central Coast is known by many to provide one of the best lifestyles in America and real estate here trades at a discount to property closer to the major metropolitan cities.

The Future Looks Bright

The county planning commissions in Ventura, Santa Barbara, and San Luis Obsipo Counties have taken care to manage growth. Every planned development project goes through a careful consideration process to ensure that expansion does not overwhelm community roads, school, or other population sensitive services. We have a condition whereby far more people are trying to move to the Central Coast than move away. This holds property prices stable and drives property value growth.  If you would like to see our recent Central Coast Market Trends, here is a sample for the CCRMLS market area for Northern Santa Barbara County and San Luis Obispo County.

Central Coast Market Trends

 

Free Credit Scores Abound

As a home buyer, a mortgage may play an important role in your purchase. It is a good idea to check your credit history before starting the home buying process. You will want credit hygiene to enhance your opportunity to negotiate the best possible mortgage program.  A handful of credit card issuers are betting that you’d like to see your credit score every month. Discover, Barclaycard US and First Bankcard’s have started offering their 35 million cardholders free access to their credit scores.

The score they’re sharing ? called FICO ? is used by credit card issuers to decide whether to give you a charge account and what interest rate to charge you.

Discover is putting your credit score on your monthly statement. Barclaycard and First Bankcard customers will have to visit their credit card company’s website to see their score.

You don’t have to open a new credit card account to see your credit score. Credit.com, CreditSesame.com and CreditKarma.com will give you a credit score (without making you pay for credit monitoring services as some other sites do).

The score you get on those sites can be different from your FICO score and from the credit scores used by mortgage companies, auto dealers and other types of lenders.

All credit scores are calculated using information from your credit report, but each type of credit score is based on a proprietary formula devised by the company that sells the score. While different scores have different number ranges they all predict how likely you are to repay.

So if you have good credit based on one scale, you should have good credit based on another credit score’s scale, even though the two numbers might be different.

 

Century 21 Launches Global Search Website

Century 21 is the largest real estate company in the world, and we leverage that international presence to facilitate families relocating to and from America. We have noticed a significant influx of Chinese buyers here along the central coast. Wealthy Chinese families love the lifestyle of California and find that home ownership provides a safe harbor for their investments.

Listing your home with Century 21 Hometown Realty means that your listing will have global exposure around the world, translated into 16 different languages and currencies. Visit Century 21 Global to see how we do it.

Here is the international press release that went out on Marketwire today.

MADISON, NJ and DUSSELDORF, GERMANY — (Marketwired) — 09/30/13 — Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, today announced the launch of the new CENTURY 21 Global Website at century21global.com. The new website will provide consumers around the world with centralized access to all CENTURY 21 property listings. The announcement was made at the CENTURY 21 International Master Franchisors Conference in Düsseldorf, Germany, earlier today.

“Property transactions today are occurring from country to country and continent to continent,” said Rick Davidson, president and CEO, Century 21 Real Estate LLC. “Through the development and launch of our global website, CENTURY 21 has positioned its 7,100 worldwide offices to collaborate, connect and engage buyers, sellers and investors around the world so they can transact business confidently.”

“The launch of our global website shows our commitment to leveraging the size and breadth of our worldwide sales organization for the benefit of consumers worldwide,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “As the world grows smaller through enhanced connectivity and mobile technology, connecting with homebuyers and sellers on a global scale is easier than ever. Whether our customers are in San Jose or Shanghai, CENTURY 21 professionals will be able to assist them with all of their real estate needs.”

The new century21global.com website features:

  • Language, Currency and Unit Translation: Throughout the site, the content has been translated into 16 languages: English, German, Russian, Japanese, and Korean, Dutch, and Turkish, two versions of Spanish, French and Portuguese, and three versions of Chinese. The site also translates currency and units of measurement based on the consumer’s preference.
  • Localized Content Pages: Each country will have localized content with useful information for foreign buyers to assist them in making informed decisions.
  • Interactive Map: An interactive map will provide international customers with a visual look at the breadth of the CENTURY 21 System and will show all of the available regions, offices and agent contact information.
  • Search Capabilities: Alıcılar can search for offices, agents, residential, commercial and land properties for sale and for rent. The search results can also be filtered by features like property type, and numbers of bedrooms and bathrooms to provide the precise listings that match the buyer’s needs.

“This new global website will give real estate consumers searching for International properties incredible opportunities,” added Don Lawby, President, CENTURY 21 Canada. “Visitors to the site will not only be able to more easily perform language, currency and translation functions but also conduct cross-border transactions more naturally with CENTURY 21 brokers and agents.”

Century21global.com is a stand-alone website that features global property listings, including those in the United States. CENTURY 21 will continue to host all of its U.S. property listings on its existing century21.com consumer website, which will cross link with the brand’s new global site at century21global.com.

Hakkında Century 21 Real Estate LLC
Century 21 Real Estate LLC (century21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with approximately 102,000 sales professionals.

Featured Ranch with 30 Acres on Westside of Paso Robles

1780 Nacimiento Lake Drive, Paso Robles, CA 93446 Century 21 Hometown Realty has one of the most successful Ranch and Ag sales divisions on the Central Coast of California. We are grateful to be able to offer this spectacular 30 acre property. The ranch is located just three miles outside of downton Paso Robles, blending rural living with the convenience of everything that Paso has to offer, including world class dining, shopping, schools, and social activities.

The ranch itself is nestled around many fine vineyards and tasting rooms. The terrain, from level to rolling hills, is fenced and cross-fenced. This is an ideal property for vineyard development with the highly sought after # 152 Linne Colado soil type. There are gorgeous views surrounding the 1800 square foot log home with granite counter tops and Italian porcelain tile flooring. The home features a two-sided fireplace and more than 12” thick, very well insulated walls to help stay cool in the summer and warm in the winter. Five acres of  4 year old pomegranates are planted on drip and a seasonal creek with a natural spring is adjacent to the southern boundary. There is a barn, a horse shelter, dog run, shed, vegetable garden and plenty of area to park.

This property has its own custom website, full of information http://www.1780nacimiento.com/

To visit the MLS listing for this property with a full listing of property features, Click Here

 

Century 21 Hometown Realty – Smarter Bolder Faster

Century 21 Hometown Realty is among the only central coast real estate companies that leverage television advertising as part of our marketing mix to support home ownership on the central coast. This month, we ran three ads during the superbowl. We hope that you saw them all. Each of them were created to drive consumers to the number 1 destination on the central coast for property information – c21home.com. Thanks for visiting and please enjoy this short promotional video.

Is the list price the sales price

Arroyo Grande Homes for SaleCentury 21 Hometown Realty has 300 properties for sale in company inventory today. There are about 1000 single family homes listed in the region. The top 10 brokerages in CCRMLS combined to sell about 400 homes. Century 21 Hometown sold around 100. By all accounts, the county only has two to three months of inventory. If you are searching for a home in a specific town or for a specific price, you will find that your selection is very low. For example, there are only 12 Single Family Homes priced between $350,000 and $450,000 at the time of this article. If you have your hopes on a three bedroom, two car garage and a fireplace, there are only 4.

The issue of low inventory is that it puts upward pressure on pricing. As you can imaging, if there are 20 families looking for the type of home that only has 4 matches, offers typically come in at or above the list price. You would think that if you make a cash offer with no contingencies and agree to pay list price for a home, the seller can’t say no. A recent court case says otherwise.
RealPro, Inc. v. Smith Residual Co., LLC (2012)

In RealPro, Inc. v. Smith Residual Co., the seller placed a desirable lot of land on the market. An aggressive buyer quickly offered to purchase the lot exactly as listed – all cash without any contingencies. Upon receipt of the buyer’s offer, the seller countered at a higher price. Negotiations broke down and the buyer walked away.

The buyer’s agent filed a lawsuit against the seller claiming that the seller is compelled by the listing agreement to sell the home at the price offered. The buyer’s agent reasoned that the seller unreasonably refused a buyer who seemed to match the seller’s original criteria. The court rejected this argument.

Exclusive Listing Agreements

When you list a home with Century 21 Hometown Realty or any other brokerage, you enter into an Exclusive Listing Agreement. Every ELA includes a section for your agent to enter a minimum list price for the property. However, this is more of a marketing authorization by the seller and less of a minimum sales threshold. Most form ELA’s have the clause “…or at other terms acceptable by the Seller” immediately following the space for the list price. This allows the agreement to remain valid if the property sells above or below listing price because the sale was on “other terms acceptable to the Seller.”

In RealPro, the court found that the buyer’s agent had not produced an offer that was “acceptable to the seller.”

Therefore, homebuyers should never expect that the initial list price is binding on the seller. Listing agreements simply authorize the listing agent to market the property and solicit offers for the benefit of the seller. The terms assented to by the seller in the purchase agreement are the acceptable terms which obligate payment to the real estate agents.

Homebuyer Tips

The best thing that you can do to increase the likelihood of getting your offer accepted is to get pre-qualified for a mortgage. Century 21 Hometown Realty has an affiliated mortgage partner in Prime Lending.

List your home with Century 21

Century 21 Hometown has more buyers than properties for sale today. If you do not know a Century 21 Hometown Agent already, please feel free to call any of our offices and ask for the office manager. The office managers’ name is listed under each of our offices. Select the Meet our Agents link along side any office listed here.

Top 10 Area Brokerages by Unit Volume in July

Top Central Coast Real Estate Brokers
CCRMLS July 2012
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