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San Luis Obispo Tribune honors Hometown Realty

Century 21 Hometown Realty is a humble company by nature. Like all people and companies we enjoy accolades, and we appreciate the opportunity to express our gratitude to the customers, managers, staff, and our sales associates that all contribute to our business success. As every homeowner knows all too well, the past three years have been brutal  to housing. Families have lost homes. Real Estate brokerages have failed. Lenders have faced government intervention. Everyone has felt economic woe in some way and it is heart wrenching.

When the housing market crashed, our company recognized that to stay vibrant, we needed to accomplish two key strategic goals. The first goal was expansion. We recognized that we needed to diversify our market service areas. Through acquisition and new offices, we now offer 13 locations along the central coast and in Bakersfield. Our agent count expanded from 100 to 300. The second goal was to focus on delivering a wider range of home services to our customers. Hometown Realty is more than a residential real estate company today. We offer our customers access to world class services in commercial real estate, relocation, property management, and have established joint ventures to mortgage and housing related financial services. We are blessed to have so much support from our community in reaching these goals.

Hometown Realty is a Century 21 franchise. Century 21 is largest real estate franchise in the world and is operated by REALOGY, a company that operates franchises for Coldwell Banker, Century 21, Sotheby’s, Better Homes and Gardens Real Estate, and ERA. This year, Century 21 recognized our company as the fastest growing real estate company in the world out of 7500 brokerages. In the past 3 years, the company has become one of the 500 largest brokerages in America across all franchise and independent brands.

We sincerely appreciate the San Luis Obsipo Tribunes’ article about our company which follows below.

A local Century 21 franchise has grown to 13 offices from two in less than three years, earning an award from its parent company for being the fastest growing franchise in the firm’s nationwide system.

Because Century 21 Hometown Realty was a break-even company in 2008, said CEO and Grover Beach resident Jack Hardy, “what we needed to do to survive was attack the market.”

So Hometown Realty, which at the time had offices in Arroyo Grande and Pismo Beach, approached other distressed real estate companies with offers to buy them, pare down the operations and take advantage of economies of scale, Hardy said.

In the process, Hometown Realty acquired Re/Max Ocean West with offices in Pismo Beach and Santa Maria, and South County Realty with two offices in Arroyo Grande.

It also bought other Century 21 franchises, including San Luis Properties in San Luis Obispo and Los Osos; Advantage with an office in Lompoc and two in Santa Maria; and Your Professional Choice in Atascadero.

In 2011, it opened an office in Paso Robles.

Hometown Realty has grown revenue 100 percent and earnings by 200 percent since beginning acquisitions, and is looking at buying realty companies in Ventura and Bakersfield.

Hometown Realty is owned by five partners on the Central Coast and Bakersfield, and has 300 real estate agents.

Century 21 is an international company with more than 7,500 independently owned and operated franchised brokerages in 71 countries and territories.

 

Your Fair Credit Rights

Fair Credit RightsWe’ve all heard that many things in life are not fair. But the process of qualifying for a mortgage shouldn’t be one of them. That doesn’t mean you necessarily get the loan you apply for. It does mean that you have the right to be judged on your financial stability and credit history rather than on biases. Two federal laws, theEqual Credit Opportunity Act and the Fair Housing Act, prohibit lenders from considering irrelevant information, such as race or gender. And, these laws provide recourse if you suspect lenders have run afoul of the law in rejecting your application. If the Department of Justice suspects housing discrimination, an investigation may be filed under either or both of these laws. The Equal Credit Opportunity Act (ECOA) was originally signed into law in 1974. It prohibits discrimination in any credit transaction, including mortgages, based on:

  • race or color
  • religion
  • national origin
  • sex
  • marital status
  • age (provided the applicant is legally able to form a contract)
  • income from public assistance programs
  • the applicant’s good faith exercise of any right granted under the Consumer Credit Protection Act, which is the umbrella statute that includes the ECOA.

The Fair Housing Act (FHA) was initially passed in 1968. It is also called Title VIII of the Civil Rights Act, and makes it unlawful to discriminate in residential real estate transactions, including buying, selling, improving, or renting a housing unit. This law prohibits discrimination on bases similar to the ECOA. When the FHA was first signed into law it was specifically to prevent unfair practices based on race or skin color. Although the law also covers other bases for discrimination, nearly four decades after its passage, the majority of FHA violations reported to the Department of Fair Housing still involve race and color.

Municipalities have also been charged with violating the FHA by rejecting building permits or by passing zoning regulations, which result in physical separation of residents by race, color. The FHA also bars direct discrimination based on religion, as well as indirect discrimination such as zoning ordinances designed to prevent the use of private homes as places of worship. In today’s housing market, a rising number of single women are homeowners. Not too many years ago, it was hard for women to get mortgages alone because lenders saw them as financially risky. But the Fair Housing Act makes it unlawful to base a decision not to sell housing because of an applicant’s gender.

Discrimination based on an individual’s country of birth, or the country of birth of his ancestors, is also prohibited by the FHA. The Justice Department has taken action against some municipalities which have set up more stringent standards for certain groups to buy or build houses, as a covert way to limit the growth of those populations.

Having children under the age of 18 is not a lawful premise for refusing to approve a mortgage, according to the FHA. However, certain housing facilities may be designated as restricted to those ages 55 and over, under the Housing for Older Persons Act, an amendment to the FHA.

Discrimination based on disability is illegal in all types of housing transactions. This includes physical and mental disabilities, as well as a growing list of specific conditions. For example, according to the U.S. Department of Justice, disability may include conditions such as blindness, hearing impairment, mobility impairment, HIV infection, mental retardation, alcoholism, drug addiction, chronic fatigue, learning disability, head injury, and mental illness. However, the Justice Department adds that “current users of illegal controlled substances, persons convicted for illegal manufacture or distribution of a controlled substance, sex offenders, and juvenile offenders are not considered disabled under the Fair Housing Act, by virtue of that status.” The FHA prevents the use of zoning laws to hinder the residential choices of the disabled. It also demands that new multi-family construction meet the accessibility requirements within the law.

If your income includes public Social Security, pensions, annuities, child support, payments under a separate maintenance agreement, reliable alimony, or public assistance, a lender cannot refuse to include those items in your income calculations. In the case of alimony, lenders do have the right to ask you to prove that the payments are consistent. Lenders can’t require that a co-signor be your spouse. They also cannot require a co-signor if you otherwise meet the standards.

Lenders cannot discourage you from applying for a mortgage or reject your application on any of the bases prohibited by the Equal Credit Opportunity Act. They can however, determine your immigration status and your right to remain in the country long enough to repay the debt.

Lenders also cannot refuse a mortgage because of the racial makeup of the neighborhood an applicant wishes to live in. It is unlawful to ask about plans to have children or expand a family. However, lenders do have the right to ask about expenses relating to current dependents.

Your Century 21 Hometown Realty agent can answer any questions that you may have about your fair rights in applying for a mortgage. Additionally, loan officers at Prime Lending are available to help you with your application.

Goodness in Skydiving and Real Estate

Skydive Pismo BeachCentury 21 real estate agents have recently been on adventures to expand their personal courage and promote local charities. It is partially personal mission and partially component of the Century 21 mission of “Smarter, Bolder, Faster.” Recently, the Arroyo Grande Relay For Life, a chapter of the American Cancer Society has been the benefactor.

Anne McCracken, veteran Century 21 Hometown real estate agent is also a cancer survivor. She and fellow Century 21 agent Crystal Cowart are co-chairs for Relay for Life. Over the past few weeks, they have been jumping out of planes to raise money for cancer research. Other Century 21 Hometown agents joining the effort include Nancy Tucker, David Hubbel, Michelle Adney, and Hubbel team assistant, Andrianna Burbank.

“It was bucket list stuff because I lived through cancer” says McCracken. “As a survivor, I personally understand that the support for the American Cancer Society in fighting such a terrible disease is the greatest gift that I can give back to humanity.”

Anne has sold real estate for 8 years. Before that she was the Manager of Silverado Tours for 14 years. McCracken was also employed with the Lucia Mar school district for 11 years. Real Estate became a natural evolution in McCraken’s career. “My mom was an agent so I grew up as the child of a REALTOR.” Her brother is also a real estate broker and REALTOR. “I love the people I work with and have purchased and sold many homes for myself,” says McCraken.

For McCraken, Century 21 Hometown Realty has the size, training, support, and collaborative environment that allows her to specialize in residential real estate. McCraken is an agent on the Hubbel Team with 3 other agents. The Hubbel team is ranked #8 team in the Nation for Century 21.

To raise money for Relay for life, McCraken and others flew out of Oceano Airport and parachuted into a landing area at sea venture beach. The flight took them up to 10,000 feet and had everyone the opportunity to take in the majestic view. The skydiving company managing the event was Skydive Pismo Beach.

Each Century 21 agent did a Tandem dive with a certified instructor. Skydive Pismo beach has master instructors on staff with more than 2500 jumps. Giving that kind of control to another person was akin to giving control and faith to your doctors. Buyers and Sellers are in some way putting that level of control in their agent.

Safe landing, weather it is in real state, skydiving, or in cancer survival is the greatest possible outcome that keeps McCraken coming back for more.

CENTURY 21 Real Estate is the top real estate brand in America

PARSIPPANY, N.J. 02-06-2012

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, announced that it has maintained its industry leadership position in brand awareness for the 11th consecutive year. In a study conducted by Millward Brown, a leading global market research organization, the CENTURY 21® brand achieved 95 percent name recognition, the highest consumer awareness level when compared to other real estate brands.

“We are proud of the fact that the CENTURY 21 brand continues to rank highest in consumer brand recognition year after year,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Our innovative marketing is designed to keep the CENTURY 21 brand name top-of-mind by providing home buyers and sellers with the information they want, when they want it and how they want it. To ensure our continued leadership, our market messaging is both online and in traditional broadcast media. We’re also in many new venues from mobile apps for all smart phones, to customized Facebook business pages as well as the Super Bowl.”

Other key findings of the Millward Brown study:

· As in previous years, consumers continued to identify the CENTURY 21 brand as “the most recognized name in real estate.” The nearest competitor trailed by a substantial seven (7) percentage points.

· CENTURY 21 Real Estate continues to remain one of the top recommended agencies in “Likelihood to Recommend” and “Consideration” for future real estate transactions among active real estate consumers.
On Feb. 5, 2012, CENTURY 21 Real Estate enhanced its industry-leading brand awareness with the airing of its first-ever Super Bowl ad on NBC. The company also aired 16 pre-game ads and sponsored the 3:30-4:00 p.m. block of the Super Bowl pre-game show.


Millward Brown Study Methodology

Source: 2011 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1,200 respondents at a 90% confidence level with a margin of error is +/- 2.4%. The study was conducted between September 12 and November 20, 2011 by Millward Brown, a leading global market research organization.


About Century 21 Real Estate LLC

Century 21 Real Estate LLC (
CENTURY21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of more than 7,600 independently owned and operated franchised broker offices in 71 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

© 2012 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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