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HOMES CAN STRIKE “SOLD” DURING HOLIDAYS

Selling your home during the holidays can be seen as an added hassle to the hustle and bustle, but it may provide the best opportunity if your Christmas wish is to sell! The holiday season is a time many sellers consider taking their home off the market due to a lower number of buyers and the inconvenience of showings, but your agent can’t sell your house if it’s not on the market. In fact, for properties such as hard to sell homes and vacation rentals, the holiday reduced inventory may be your best probability of the year to sell.

TO SELL OR NOT TO SELL DURING THE HOLIDAYS?

Reduced inventory during the holidays means your home has a better chance of being “the prettiest girl at the dance” resulting in a lot more dates for showings. Come Spring, newly listed properties will flood the market and buyers will have a lot of choices and may never see your house.

Older homes that have drawbacks such as location or need updating have a much better opportunity to be seen and sold! Visiting friends and family during the holidays are a fresh new set of buyers, but they can’t consider buying your home if they don’t know it’s for sale.

HOLIDAY SEASON IS PEAK FOR VACATION RENTALS

The Vacation Rental Industry is booming and the holidays are one of their busiest times of the year for rentals and purchases. In fact, November and December is prime buying time for Property Investors and the Central Coast mild temperatures are a great location influencer for the purchase of those rentals. According to a 2018 survey, the Central Coast has the top three location criteria for what vacation home buyers are looking for: 33% of vacation home buyers purchased in a resort area, 24% purchased in a rural area and 18% in a small town. So even if the home your selling is your primary residence, keep options and availability open for out-of-town investment buyers during the holiday season.

If selling your home is on your Wish List, take advantage of the good fortune that only the holiday season offers. As the #1 broker on the Central Coast, C21 Hometown Realty’s Agents have the most homes listed and the most homes sold! To get your home sold this holiday season, visit one of the ten local offices throughout the Central Coast or click on c21home.com.

About CENTURY 21 Hometown Realty – Hometown Realty is the leading real estate firm on the Central Coast of California with offices spanning Santa Barbara County and San Luis Obispo county offering expert agents and convenient locations.

CALIFORNIA DREAMIN’ FOR PROPERTY INVESTORS

The “California Housing Market Report and Predictions” article released by Gord Collins of Manage Casa, explored the key factors that will drive the California market for the years ahead. Below are key excerpts from the article.

CALIFORNIA DREAMIN’

California is a special place to live and rent, and to buy and sell a home. The market diversity is hard to comprehend. And the battle for homeowners hanging onto proposition 13 benefits is very different for young buyers who discover that renting an apartment is better.

It’s this dynamic pull of outrageous wealth and outrageous regulations that makes it hazardous to invest in real estate in this state. Definitely wise to hire a Realtor.

No other economy is as diverse and dynamic. It’s the opportunity that attracts millions of newcomers to live and start businesses here. Most tech startups for instance launch in the Bay Area despite the high cost. Employment and wages have grown and that has put pressure on the California housing market.

WHAT’S HAPPENING AND WHAT MAY HAPPEN

A few pundits believe the California housing market is well past peak. Yet economics, demographics, buyer demand (and last 2 months sales stats) seem to refute that notion. Millions of apartments need to be built in the next decade, a good portion, right here in CA to soothe in insatiable demand (housing crisis).

California’s economy grew 4.7% in the 12 months ended in February compared to the national rate of 2.8%. It could grow at a 2.55% pace in the next six months — faster than the national 1.59 – report from Mercury News.

With interest rates fears gone, and new trade deals with China, any negative economic aspects could disappear. That would mean fast rising prices again for the whole state.

KEY FACTORS IN CALIFORNIA’S HOUSING MARKET GROWTH

1. wages create prices pressure on housing
2. demographics – lots of millennials buying and babyboomers selling
3. interest rates – staying stable
4. migration – slowed to keep prices stable
5. cost of business – extremely high (would you like to see my San Francisco parking fee?)
6. home prices – wickedly high
7. rent vs buy – for most the idea of purchasing is a hopeless dream
8. multifamily new construction – picked up nicely but NIMBY’s still winning
9. taxation and tax savings – much better this year With taxes dropping, interest rates stable, wages rising, prices stable, mortgage requirements reasonable, and rising personal savings, why aren’t people buying? Simple, they’re hoping prices will plummet.

A HEALTHIER CALIFORNIA

There are more homes for sale and more buyers. After a strong lull, the upward march on California homes prices continues.

Zillow gives California an improved 9.6 out of 10 rating and a revised forecast of 7.6% price growth prediction for the next year.

“We’re seeing interest and money shift away from the overheated markets into less expensive secondary markets…Even if we see some markets overheat and demand softens slightly, that doesn’t mean prices will go down” — Javier Vivas, director of economic research at realtor.com.

To read the entire article addressing “California Housing Market Report and Predictions”: https://managecasa.com/articles/california-housing-market-report/

About CENTURY 21 Hometown Realty – Hometown Realty is the leading real estate firm on the central coast of California with offices spanning Santa Barbara County and San Luis Obispo county offering expert agents and convenient locations.

SLO MILLENNIALS TO TAKE THE BUYING PLUNGE

San Luis Obispo rent is steadily increasing at the highest rates in the state. Central Coast Millennials may soon follow the national trend and take the plunge into home ownership. The National Association of REALTORS® recently reported Millennials hold the highest share of home buying activity out of all other generations for the fifth consecutive year.

Rents in San Luis Obispo have increased an alarming 39.42%. An increase from September 2017 to an average of $1512 for a 1-bedroom and up to $2600-$2800 for 2 to 3-bedrooms, according to Rent Jungle. The tight rental market has forced Millennials into considering home-ownership as an alternative. They are discovering they are getting more bang for their buck.

MORE BANG FOR THE BUCK

A recent rent.com survey indicates that 51 percent of millennials are spending more than 40 percent of their annual income on rent. The factor most important to them is affordability.

But here’s what most Millennials don’t know. Instead of paying $2,500 a month in rent to a landlord, they can purchase a $435,000 home with only 5% down conventional financing, and also have no monthly mortgage insurance “PMI”, for the same total monthly payment.

With very limited supply of rentals and increasing costs, successful realtors are doing well to educate these potential first-time home buyers on the comparative cost of renting and buying.

Other important factors at the top of the millennial renters wish list are size and amenities so Realtors are focusing on the facts that they can get something bigger, with more amenities, if they buy.

FIRST-TIME HOME BUYERS

Because of their age, most millennials qualify as first-timers and usually have less funds for a down payment and might also have student debts, poor credit, or financial worries that make it hard to finance a purchase. Realtors at Century 21 Home can guide potential buyers by knowing the best programs out there to deal with their unique financial situations.

MOST LIKELY GENERATION TO USE REALTORS

Millennials are the most likely generation to use a real estate agent. 90% of Millennials are purchasing through an agent. Among the trends Realtors are seeing in the younger home-buying generation, they are more likely to live closer to friends and family, rather than in select areas of the city or certain schools. They are also buying condos in the city at a very low rate. Millennials answered that the top benefit their agent provided was understanding the buying process.

About CENTURY 21 Hometown Realty – Hometown Realty is the leading real estate firm on the central coast of California with offices spanning Santa Barbara County and San Luis Obispo county offering expert agents and convenient locations.

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. C21 Hometown Realty is proud to have all their agents as members of REALTOR.

TRUE AMERICANA MEANS BIG BUSINESS FOR CENTRAL COAST

It’s Mid-State Fair time here on the Central Coast! A timeless tradition of true Americana, celebrating our heritage of agriculture, arts, crafts, competitions and show-stopping entertainment. Bright lights, carnival rides, fair food, exhibits and top-name entertainers were just some of the reasons that a record-breaking 430,000 guests made the trek to Paso Robles in 2017.

If the entertainment line-up is a top indicator for guest attendance, 2018 will be on track to deliver large Fair audiences once again. The free concert stage is hosting well-known artists such as Crystal Gayle, Monte Mills, Kris Kristofferson, Bear Market Riot, Big Bad Voodoo Daddy and newer artists For King & Country and recent winner of The Voice, Cassadee Pope. The main stage will light up each night with stars such as Florida Georgia Line, Pitbull, Demi Lovato, Gabriel Iglesias, ZZ Top, Tim McGraw with Faith Hill and Luke Bryan.

In addition to the draw of America’s top entertainers, Mid-State Fair offers great family entertainment with Livestock Competitions, Horse Shows, Petting Zoo, Country Finals Rodeo, Robotics for Kids, Tractor Races, Youth Performances and a newly revamped Carnival. The Mid-State Fair offers great entertainment value for the low admission price of $8-$12. If you will be attending multiple days, the Season Pass is the way to go, just $30 for children 6-12 and $60 for Adults offering admission everyday to the fairgrounds.

Not only do Central Coast residents flock to this event but it attracts huge crowds from all around the state. That means big dollars and big business for the area, especially Paso Robles. Hotels, motels and restaurants feel the biggest impact but even retail stores benefit from the tens of millions of dollars the Mid-State Fair brings to the community each year.

Century 21 takes over YOUTUBE.COM

I am thrilled to tell you that tomorrow, Thursday, March 27th, CENTURY 21® will take-over the YouTube home page. The most recognized real estate brand with the most visited real estate franchise web site will be the first real estate advertiser to ever take over the YouTube home page. CENTURY 21 will OWN YouTube for the entire day. We will invite the expected audience of 27+ million consumers to fall in puppy love with the home of their dreams, and we’ll offer them a connection with CENTURY 21 agents and offices around the nation.

 

Why now? Because NOW, just as we move into the spring selling season, is the time Google expects more real estate searches than on any other day. This YouTube takeover is a great way to capitalize on all that search traffic for the benefit of you, our CENTURY 21 agents! It is also a great way to kick off the spring selling season.

 

Here’s a preview of what you can expect:

Puppylove

 

 

 

 

 

Make sure to tell your customers, your prospects and everyone in your sphere to visit YouTube.com tomorrow!

 

Bev Thorne

Chief Marketing Officer

Century 21 Real Estate LLC