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Nearly Three-Quarters of Pandemic Homebuyers Are Happy With Their Purchase, According to Realtor.com Survey

More than 70% who bought a home in the last year feel it was a good decision and nearly half wish they had moved sooner

SANTA CLARA, Calif., May 26, 2021 — Despite the frenzied nature of today’s housing market, prompting conversations about buyer’s remorse, more than two-thirds of pandemic homebuyers have found happiness in their new home, according to a new Realtor.com® survey released today. Those surveyed say their new home better fits their family’s needs and wish they moved sooner.

Realtor.com® surveyed 1,000 homeowners who purchased a new home during the last 12 months between March 26 – April 7 via HarrisX. In the face of the last year’s obstacles, including a competitive housing market and limitations on open houses and showings, 71% of those surveyed feel buying was a good decision and 75% say their new home meets their needs.

“Most of us spent more time at home during the pandemic than ever before. So it’s no surprise that it changed what many people want from their homes and neighborhoods, and created a greater sense of urgency to find a home that satisfied those needs,” said George Ratiu, senior economist, Realtor.com®. “With the number of available homes for sale in short supply, buyers didn’t have many choices over the past year, or a lot of time to consider their options in a very competitive market. However, as our survey shows, pandemic buyers generally feel good about the choices they made, and while the homebuying process itself is stressful, new homeowners feel their new homes meet their needs and do not regret the choices they made.”

Finding happiness in a new home

More than half (55%) of the homeowners surveyed found a new home that is exactly what they need for working or schooling from home.

However, even more are satisfied with elements of their new home that are important to everyday life during and after the pandemic. When asked how they feel about their home, neighborhood and area, more than 70% of new homeowners report feeling “happy.” Based on their reported satisfaction, 45% of new homeowners wish they had moved sooner, while only 19% say they should have waited.

Not rushed, on-budget, and no regrets

Three-quarters of the new homeowners surveyed were planning to buy prior to the onset of COVID, while the remaining quarter decided to purchase because of the pandemic. With pandemic buyers in many regions having to do more of their home search virtually and the need to make quick decisions, buyer’s remorse could have been a common outcome.

Despite the frenzy, buyers have no regrets when it comes to how quickly they made their purchase and how much they paid. Less than one-third said they wished they’d spent more time on their home search before buying and nearly half (48%) did not feel rushed or pressured into making a home-buying decision. They also didn’t feel as if they overpaid, with 61% of those surveyed reporting that the purchase price of their new home was either at or under their original budget.

Prioritization is key in a fast-paced market

With a lack of available inventory and homes selling at record pace and prices, buyers not only need to move quickly, but they have to be prepared to compromise. Trade-offs are an inevitable part of the process, especially for first-time buyers who don’t have equity from a previous home sale to use as a down payment.

“Buying a home is the biggest financial decision most people make and, while there’s pressure to move more quickly, especially today, it’s not a decision you want to make lightly,” said Lexie Holbert, home and living expert at Realtor.com®. “Nothing in life is perfect, and a new home is no exception, so compromises are always part of the buying process. The best place to start is with a budget, and from there you can prioritize what’s important to you. Is it square footage, number of bedrooms, outdoor space or location? Once you have an idea of what’s most important, you’re ready to make confident decisions.”

Home shoppers who use Realtor.com® can find tips on how to compete in today’s market on its News & Insights site and Home Made blog. Users also can download the Realtor.com® Real Estate app to sign up for custom search alerts that notify them about new listings in their desired area and price drops on saved homes so they know as soon as a home that matches their criteria hits the market.

Methodology: Realtor.com® commissioned HarrisX to conduct a national survey of consumers. This survey was conducted online within the United States from March 26 – April 7, 2021. The survey was conducted among 3,998 adults by HarrisX. The sampling margin of error of this poll is plus or minus 1.6 percentage points. The results reflect a nationally representative sample of adults. Results were weighted for age, gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. In addition to the general population, an oversample was collected for new homeowners. The oversample was weighted to align with the original sample. There are 1,000 new owners who bought a home in the last 12 months with a margin of error of plus or minus 3.1 percentage points.

To view the original article, visit REtechnology.com

Spring 2021 Housing Market: Will the Extremes Calm Down?

The 2021 spring housing market can be summed up to two extremes better suited for a primetime TV medical drama than an economic snapshot: the sellers market is on steroids, while the buyers markets are on life support.

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Why so extreme?

Real estate laws of supply and demand dictate that rising demand reduces the number of homes for sale and increase prices. Higher prices then motivate sellers to sell, opening greater supplies of inventories and reducing the pressure on prices. Moderated prices and more homes for sale encourage buyers to buy, and sales increase until supply and demand start their familiar dance all over again.

That’s how things are supposed to work.

Except, moving into the spring 2021 housing market, they aren’t working that way at all. Soaring prices and starving inventories aren’t motivating enough sellers to sell, nor are they discouraging many buyers from buying. So, we’re left with a pair of extremes, whose forces are stronger than supply and demand, and twisting housing markets out of shape.

Fear Worsened the Inventory Drought

Even before the COVID-19 pandemic and current recession, the housing market was facing a substantial supply shortage. Afraid of missing out on the lowest mortgage interest rates in a generation, extraordinary numbers of millennial first-time buyers jumped into the markets in the first weeks of the pandemic’s arrival in March 2020.

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However, millions of sellers delayed listing their homes at the launch of the spring 2020 sales season. By July, high demand and low supplies drove sales prices to an all-time high, and inventory levels plunged 21.1% below 2019 levels, marking 14 straight months of year-over-year declines.

Inventories Are Still Disastrously Low

Fast forward to the end of February 2021, housing inventory was a record 29.5% lower than a year earlier. Buyers quickly consumed the new listings, and time on the market fell to 20 days for a home to go from listing to contract, an all-time low.

At the end of March, total housing inventory amounted to 1.07 million units, up 3.9% from February but still down 28.2% from one year ago. Unsold inventory stayed at a 2.1-month supply, marginally up from February’s 2.0-month supply and down from the 3.3-month supply recorded in March 2020. Inventory numbers continue to represent near-historic lows since NAR first began tracking the single-family home supply in 1982. In fact, according to the National Association of Realtors, the U.S. housing market is short about 3 million available homes.

New Home Production is Still Struggling

Looking beyond the spring 2021 housing market itself, a more enduring problem is the chronic underproduction of new homes. For five decades, America’s supply of entry-level homes has declined. Production of entry-level construction fell from 418,000 units per year in the late 1970s to 65,000 in 2020. According to NAR’s Lawrence Yun, new-home underproduction is the chief cause of today’s inventory shortage. Freddie Mac’s chief economist, Sam Khater, agrees.

“Simply put, we must build more single-family entry-level housing to address this shortage, which has strong implications for the wealth, health, and stability of American communities,” Khater says.

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Typically in a recessionary time (such as the pandemic), housing demand declines and supply rises, causing inventory to rise above the long-term trend. Khater believes the main driver of the housing shortfall to be the long-term decline in the construction of single-family homes.

When falling rates led to higher demand, supplies could not keep up, and by late 2020, prices soared at a double-digit pace. Shortages of affordable homes brought the pandemic sales boom to a halt. Sales fell 6.6% from January 2021 to February, and supplies did not increase during February, a month when sellers traditionally begin to list their homes for the spring sales season.

Rates and Prices Will Slowly Rise During the Year

So far, the spring 2021 housing market has been a mixed bag. During the first quarter of 2021, rates on a 30-year fixed-rate mortgage stayed below 3% percent until the first week of March. By April 1, however, they reached 3.18%, which lowered the house-buying power of consumers enough to cost 55,600 potential home sales, according to First American’s chief economist Mark FlemingFreddie Mac’s forecasters expect rates to continue to rise slowly and reach an average of 3.4% in the fourth quarter of 2021, as the economy slowly recovers from the pandemic.

What We Can Expect Moving Forward

As long as the economic outlook post-COVID is optimistic, interest rates should go higher. Despite the nation’s continued economic uncertainty, demand drivers will continue in 2021, and rates, though starting to increase, will still remain very low. A gradual return to normalcy will raise incomes, and lenders will discontinue some of their pandemic-era restrictions. More millennials and Gen Xers will enter the market, especially with those low rates.

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Freddie Mac’s forecasters expect the rate on a 30-year fixed mortgage rate to average 3.4% by the fourth quarter of 2021, rising to 3.8% in the fourth quarter of 2022.

Fannie Mae forecasts that housing starts will rise 17% by the end of the second quarter over last year’s poor performance, then 4.7% in the third quarter. The massive shortfall in unsold inventory will continue, especially for affordable starter homes. Supplies are at record low levels this spring, and they will not normalize until new construction can meet the demands of a growing population.

For now, the spring 2021 housing market is just one snapshot of many in a tale that is poised to get worse before it gets better.

RETechnology.comSteve Cook is the editor of the Down Payment Report and provides public relations consulting services to leading companies and non-profits in residential real estate and housing finance. He has been vice president of public affairs for the National Association of Realtors, senior vice president of Edelman Worldwide and press secretary to two members of Congress.

To view the original article, visit the Homes.com blog.

WILL 2020 BE A GOOD TIME TO BUY IN CALIFORNIA?

Economists say that 2020 will be positive but not stellar for the housing market in California.

Although last year they expected mortgage rates to rise and they fell keeping real estate markets much stronger than anticipated. Lesson…real estate predictions can be tricky business.

CALIFORNIA STILL SHOWING GROWTH

Despite some predictions from expert economists that the west would face a tough 2019 real estate market, California proved to be one of the better housing markets in the country. In fact, the Central Coast median home prices were up 3.3% year over year according to the California Association of Realtors. Southern California had a 7.5% rise, the Central Valley up 6.3%, while the Bay Area had only a 2.2% rise.

PERSISTENT LACK OF SUPPLY

California’s housing market will continue to be fueled by a persistent lack of supply, keeping pressure on rising home purchasing and rental prices. Sales of homes $500k and $1 million rose by 15.5% on average, yet sales under $300k dropped sharply by 14.2% and homes over $2 million dropped slightly by 3.2%, according to California Association of Realtors.

SELLER OPTIMISM RISING

In CAR’s buyer survey, respondents who thought it was a good time to sell increased 4% to 51%. Only 24% of buyers stated they felt it was a good time to buy, down only 1% from last year, despite lower rates. Prices, down payments, and selection are likely the key factors stopping buyers from buying homes. With higher real estate prices, first time buyers will continue to struggle to come up with a down payment thus keeping the rental market strong.

Whether you are looking to buy or sell, market conditions are looking good for 2020. As the #1 broker on the Central Coast, C21 Hometown Realty’s Agents have the most homes listed and the most homes sold! Visit one of the ten local offices throughout the Central Coast or click on c21home.com.

About CENTURY 21 Hometown Realty – Hometown Realty is the leading real estate firm on the Central Coast of California with offices spanning Santa Barbara County and San Luis Obispo county offering expert agents and convenient locations.

Century 21 is Most Recognized Brand in Real Estate Industry

BrandLogoC21

 

Survey Shows CENTURY 21 Is Most Recognized Brand in Real Estate Industry

MADISON, N.J. 02-12-2014 —

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, commissioned an independent real estate brand survey that found CENTURY 21® to be the most recognized brand name in real estate. According to the 2013 Ad Tracking Study conducted by Millward Brown, CENTURY 21 is the industry leader in brand awareness, a position it has held since 1999.

“Others may make claims, but these survey results from a third-party global market research firm clearly show that CENTURY 21 is yet again the most recognized brand in real estate,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “This brand leadership recognition comes at an exciting time for us, having recently announced that century21.com is the No. 1 “most visited” real estate franchise website and our new agent-focused TV ad campaign has rolled out with the start of the Winter Olympic games.”

“The fact that we have maintained our ranking as the most recognized real estate brand speaks volumes about the System’s independently owned and operated offices and their brokers and agents,” added Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “We are committed to maintaining leadership positioning by leveraging our ‘Smarter. Bolder. Faster.®’ real-time and traditional marketing tactics and campaigns.”

CENTURY 21 advertised in both the 2012 and 2013 Super Bowl® games and will advertise in the 2014 Winter Olympics. Additionally, CENTURY 21 is the official real estate company of the USA Bobsled and Skeleton Federation, as well as both the U.S. Women’s and Men’s Soccer clubs.

The survey results come one week after CENTURY 21 announced that its website – century21.com – was the No. 1 “most visited” real estate franchise website in every month of 2013, according to comScore, Inc. Century21.com held a commanding lead in the number of unique website visitors in 2013, with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next closest national real estate franchise brand.

Millward Brown Study Methodology
*Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Survey was based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%.

The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 (February 4 – February 18, 2013) and Wave 2 (September 30- October 14, 2013).

About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 75 countries and territories worldwide with nearly 102,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.