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Introduction
In a recent conversation our president, Jorge Deleon was interviewed by Jennifer Felton, Esq. Principal Owner at RELAW, APC. They explored the critical intersection of technology and personal interaction in the real estate industry. While technology can improve efficiency, its role should always enhance, rather than diminish, the indispensable human touch in real estate transactions.
The Role of Technology
Technology in real estate encompasses various tools and platforms designed to boost productivity and improve client relationships. Jorge emphasizes that:
- Technology should be viewed as a tool that aids in efficiency.
- It should never replace the personal interactions that are crucial to building trust in real estate.
Key Insights:
- Technology vs. Human Interaction: Jorge makes it clear that technology should not be used to avoid confrontational conversations. Real estate transactions are often emotional, necessitating open communication.
- Time Management: When used correctly, technology helps agents manage their time better, allowing them to focus on prospecting and maintaining client relationships. This can lead to more fulfilling personal lives, evident in Jorge’s own experiences with family commitments.
Effective Use of Technology
Jorge discusses the practical applications of technology such as DocuSign and emphasizes the importance of combining digital tools with personal engagement. Here’s a brief outline of how to implement technology effectively:
- Introduction to Technology: Use tools to save time (e.g., DocuSign to handle documents).
- Prioritize Conversations:
- Discuss pertinent documents with clients before sending.
- Avoid solely relying on emails to communicate important details.
| Scenario | Action |
|---|---|
| Initial Offer Signing | Directly review the agreement with clients before using digital tools. |
| Document Management | Use technology to follow up after a prior discussion on what’s involved. |
Centering on Personal Interactions
While technology offers significant benefits, Jorge warns against its misuse. He states that:
- Using DocuSign is efficient, but real estate professionals should ensure they engage clients in crucial discussions pertaining to important documents.
- The fundamental principle remains: technology should complement personal engagement, not replace it.
Outro
In conclusion, Jorge’s insights serve as a reminder for real estate professionals to embrace technology not as a crutch but as a facilitator of personal connections. By maintaining meaningful interactions with clients, agents can leverage technology to enhance their effectiveness while retaining the essential human touch in their business.
For inquiries or to connect with Jorge, visit his website at www.jorgedeleon.com, or reach out via phone at +1 (805) 794-7102 or email at jorge@c21realestate.com. Embracing technology smartly will undeniably lead to long-term success in the evolving landscape of real estate.