Real Estate Brand

sudoadmin
Januar 16, 2020

WILL 2020 BE A GOOD TIME TO BUY IN CALIFORNIA?

Economists say that 2020 will be positive but not stellar for the housing market in California.

Although last year they expected mortgage rates to rise and they fell keeping real estate markets much stronger than anticipated. Lesson…real estate predictions can be tricky business.

CALIFORNIA STILL SHOWING GROWTH

Despite some predictions from expert economists that the west would face a tough 2019 real estate market, California proved to be one of the better housing markets in the country. In fact, the Central Coast median home prices were up 3.3% year over year according to the California Association of Realtors. Southern California had a 7.5% rise, the Central Valley up 6.3%, while the Bay Area had only a 2.2% rise.

PERSISTENT LACK OF SUPPLY

California’s housing market will continue to be fueled by a persistent lack of supply, keeping pressure on rising home purchasing and rental prices. Sales of homes $500k and $1 million rose by 15.5% on average, yet sales under $300k dropped sharply by 14.2% and homes over $2 million dropped slightly by 3.2%, according to California Association of Realtors.

SELLER OPTIMISM RISING

In CAR’s buyer survey, respondents who thought it was a good time to sell increased 4% to 51%. Only 24% of buyers stated they felt it was a good time to buy, down only 1% from last year, despite lower rates. Prices, down payments, and selection are likely the key factors stopping buyers from buying homes. With higher real estate prices, first time buyers will continue to struggle to come up with a down payment thus keeping the rental market strong.

Whether you are looking to buy or sell, market conditions are looking good for 2020. As the #1 broker on the Central Coast, C21 Hometown Realty’s Agents have the most homes listed and the most homes sold! Visit one of the ten local offices throughout the Central Coast or click on c21home.com.

Über CENTURY 21 Hometown Realty – Hometown Realty is the leading real estate firm on the Central Coast of California with offices spanning Santa Barbara County and San Luis Obispo county offering expert agents and convenient locations.

Bysudoadmin
OnJanuar 16, 2020

sudoadmin
Februar 20, 2014

Century 21 is Most Recognized Brand in Real Estate Industry

Survey Shows CENTURY 21 Is Most Recognized Brand in Real Estate Industry

MADISON, N.J. 02-12-2014 —

Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, commissioned an independent real estate brand survey that found CENTURY 21® to be the most recognized brand name in real estate. According to the 2013 Ad Tracking Study conducted by Millward Brown, CENTURY 21 is the industry leader in brand awareness, a position it has held since 1999.

“Others may make claims, but these survey results from a third-party global market research firm clearly show that CENTURY 21 is yet again the most recognized brand in real estate,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “This brand leadership recognition comes at an exciting time for us, having recently announced that century21.com is the No. 1 “most visited” real estate franchise website and our new agent-focused TV ad campaign has rolled out with the start of the Winter Olympic games.”

“The fact that we have maintained our ranking as the most recognized real estate brand speaks volumes about the System’s independently owned and operated offices and their brokers and agents,” added Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “We are committed to maintaining leadership positioning by leveraging our ‘Smarter. Bolder. Faster.®’ real-time and traditional marketing tactics and campaigns.”

CENTURY 21 advertised in both the 2012 and 2013 Super Bowl® games and will advertise in the 2014 Winter Olympics. Additionally, CENTURY 21 is the official real estate company of the USA Bobsled and Skeleton Federation, as well as both the U.S. Women’s and Men’s Soccer clubs.

The survey results come one week after CENTURY 21 announced that its website – century21.com – was the No. 1 “most visited” real estate franchise website in every month of 2013, according to comScore, Inc. Century21.com held a commanding lead in the number of unique website visitors in 2013, with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next closest national real estate franchise brand.

Millward Brown Study Methodology
*Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Survey was based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%.

The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 (February 4 – February 18, 2013) and Wave 2 (September 30- October 14, 2013).

Über Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 75 countries and territories worldwide with nearly 102,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.

Bysudoadmin
OnFebruar 20, 2014