CENTURY 21 Real Estate Alliance joins forces with CENTURY 21 Masters . We are stronger together! Learn More
“A Unified Vision for Growth in Real Estate”
Full Realty Services, Inc. (FRS), parent company of Century 21 Masters, proudly announces its merger with Century 21 Real Estate Alliance, uniting two of California’s most respected and successful Century 21 brokerages. This transformative partnership creates an industry-leading organization that sets a new benchmark for excellence in real estate.
With a presence spanning from San Francisco to San Diego, the combined company powered by over 2,000 agents will become the largest and most recognized Century 21 brand in California, offering unparalleled value to agents and clients.
Ownership and Leadership Partnership
Shared Ownership:
Randy Thompson, Broker and Chief Executive Officer (CEO) of Full Realty Services, Inc., and Orhan Tolu, an industry innovator, have partnered to form this dynamic merger. Orhan joins FRS as a co-owner, bringing his expertise in growth and strategy to the organization.
Randy Thompson as Managing Partner:
Randy will continue as Broker, CEO, and Managing Partner, overseeing the strategic direction, vision, and operational success of the organization.
Orhan Tolu as Chief Growth Officer (CGO):
Orhan will lead growth initiatives, focusing on agent recruitment, regional expansion, and strategic partnerships to enhance market share.
Unified Branding and Operations
All residential and commercial real estate operations will consolidate under the Century 21 Masters brand. The company will strategically organize its 50+ offices into five regions, ensuring localized expertise and enhanced agent support.
Integrated Service Solutions: Empowering Agents
The Integrated Service Solutions Division (ISS) focuses on operational support to enhance agent productivity and satisfaction. Core services include:
- Administrative Support: Streamlining day-to-day operations.
- Compliance: Ensuring adherence to legal and industry standards.
- Relocation Services: Connecting agents with national and international relocation opportunities.
- Learning & Development (L&D): Delivering top-tier training to drive career growth.
- Agent Experience: Creating a seamless journey for agents through exceptional support.
Additional Agent Support
- Marketing Support: The in-house Studio Two One division provides custom branding, digital strategies, and tools like MAXA marketing resources.
- Technology Solutions: Advanced platforms ensure efficient transaction management, client communication, and lead generation.
Affiliated Businesses: A Comprehensive Suite of Services
Affiliated businesses are supported by their respective directors, offering agents and clients a seamless, full-service experience:
- 21st Century Lending:
- Escrow Services:
- 21st Century Coverage: Provides customized insurance solutions for home, property, and specialty needs.
- 21st Century Property Management: Offers full-service solutions for landlords, investors, and tenants.
- Liberty Business Solutions: Connects buyers and sellers of small-to-medium enterprises, helping agents expand into business transactions.
Leadership Structure
C-Suite Leadership:
- Chief Executive Officer (CEO): Randy Thompson
- Chief Growth Officer (CGO): Orhan Tolu
- Chief Operating Officer (COO): Keith Thompson
- Chief Experience Officer (CXO): Matt Thompson
- Chief Financial Officer (CFO): Linda Thompson
Operational Leadership:
- Senior Director of Real Estate: Robert Hertel
Focuses on strategic planning, sales training, and production growth. - Co-Broker | Director of Real Estate: Romeo Aurello
Oversees compliance, education, and operational alignment. - Director of Commercial: Jim Kelsey
Leads strategy and agent success in commercial real estate. - Director of Integrated Service Solutions: Chris Melamed
Provides operational efficiency and support through compliance, administrative, and L&D initiatives. - Director of Digital & Design: Derin Tolu
Drives marketing innovation and brand visibility.
Market Impact and Agent Value
The merger establishes Century 21 Masters as the largest and most recognized Century 21 brand in California, delivering unmatched opportunities for agents and exceptional value to clients:
- Expansive Presence:
A footprint spanning San Francisco to San Diego with localized expertise ensures leadership in residential, commercial, and luxury real estate markets. - Enhanced Resources:
Agents benefit from comprehensive support, including:- Dual licensing programs through 21st Century Lending.
- Marketing, compliance, and operational support from the ISS Division.
- Strategic training and growth opportunities led by experienced leadership.
- Exceptional Client Solutions:
Clients gain access to a seamless, full-service real estate experience, supported by lending, insurance, escrow, property management, and business brokerage solutions.
Why This Merger?
- Randy Thompson, Broker | CEO and Managing Partner:
“This merger combines the strengths of two extraordinary organizations to create something even greater. Together, we are building a platform that empowers agents and delivers unmatched value to clients.” - Orhan Tolu, Chief Growth Officer:
“By joining forces, we are setting new standards for excellence in real estate and creating opportunities that will shape the future of our industry.”
About Full Realty Services, Inc.
Full Realty Services, Inc., parent company of Century 21 Masters, is a premier real estate organization offering comprehensive solutions for agents and clients alike. FRS is dedicated to working with, supporting, and developing the best Real Estate Agents in the world.